Brian Chesky, Cofounder and CEO, AirBnb “ Blitzscaling shows how companies can build value for customers and shareholders in the digital age. This book shares some of the key secrets for building mission-oriented, global businesses at speed. I can’t think of any other that so perfectly captures the specific challenges – and opportunities – that a company faces at every stage of growth. This is an ideal moment to be reading this book" - From the Foreword by Bill Gates “The book the start-up world has been waiting for.
"The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth strategies for hiring and managing how the role of the founder and company culture must evolve as the business matures, and more. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare.
Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
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